Jeffrey Tower

Dr. Avraam (Avi) Fried – CEO

Avi is primarily involved in board work, serving as a member of the board for Green Power technologies Ltd. and mSAFE Inc. He is also the acting Chairman of OzVision Inc., and is an active investor through his fully owned company Friedom Holdings and Investments Ltd, as well as a joined investment company, Ad-Tec holdings and Investments Ltd

Prior to his current activities Avi held active roles with hi-tech companies for more than 20 years. Previous positions include CEO for mSAFE Inc, General Manager for Avanti Corp in Europe, Area Director for Quickturn Inc., CSO Manager for HP Israel, Country Manager for Cadence Design Automation, and Head of the Computer Department in the Ordnance Corp/IDF.

Avi earned his B.Sc., M.Sc. (with Honors) and Ph.D., all from Tel Aviv University.

Yael Cornberg

Jeffrey Tower – President Worldwide Sales & Chief Marketing Officer

As the USA General Manager for Celebros, Jeffrey brings an extensive track record in sales, marketing, business development and cross functional team management of e-commerce operations. Jeffrey brings a deep understanding in the business economics of online-retailers operating in ultra-competitive markets, and is looking to harness his experience in making online businesses a success to the benefit of Celebros clients.

Before joining us Jeffrey was the Director of Marketing and User Experience for JustBuyElectronics.Com where he directed the operation of a $140 million retail website, including all online advertising, promotional marketing, and content management activities, overseeing a multi-million dollar budget. Prior to that he was Director of Marketing for, where he commanded interactive marketing programs, including SEO, SEM, SMM, PPC, CPA, and affiliate marketing and oversaw a $15 million budget and 25 employees. Jeffrey served as E-Commerce Manager in, where he innovated online advertising, e-commerce, and interactive marketing programs, including multi-channel marketing, PPC, and AdWord management, leading all marketing initiatives, IT teams, and web development groups.

Jeffrey holds a MBA degree in Marketing and E-Commerce from the Keller Graduate School of Management and B.A. in Business Management from the Fairleigh Dickinson University

Roy Lauzon

Roy Lauzon – Vice President, R&D & CTO

Roy directs Celebros’ extensive R&D activities. Having first joined Celebros as a programmer in 2002, he has since lead numerous projects within the company as Team Leader for Infrastructure, Team Leader for Analytics and System Architect.

Prior to his tenure at Celebros, Roy gained technical experience at Bezeq, Israel’s dominant telecommunication provider, and in the Israeli Army serving in an elite electronics division.

Roy has a B.Sc. in Computer Science (Honors) from the Academic College of Tel Aviv-Yaffo and is currently completing an M.Sc. in Computer Science at the same institution.

Sapir Ben-Arush

Sapir Ben-Arush – Vice President, International

As Vice President, International, Sapir is responsible for Celebros’ commercial activities in Europe and APAC  working with both clients and partners in the region.

Sapir brings extensive experience in Operations Management, leading numerous projects in the field of operations and finance in both start-up and corporate environments. Prior to joining Celebros, Sapir served in the financial division in Cellcom (NASDAQ:CEL, Israel’s biggest cellular carrier) and as the Operational manager in Poly Information Ltd.

Sapir holds a B.A. in Business Management from the Ruppin Academic Center.

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