jospeh shemesh

Joseph Shemesh – CEO

Joseph is an achieved CEO / CTO, investor and strategic adviser.  A long-time entrepreneur, Joseph founded / co-founded many technological companies throughout the years.  His experience and expertise in small and medium companies focuses on strategy, growth and operational efficiency, resulting in more than $80MM in successful investor outcomes.

Joseph has more than 20 years of strategic, operational and senior management experience in businesses ranging from early stage start-ups to private equity backed assets and from mid-stage business to large turn-around operations. 

His specialized skills reside in identification of online market opportunities, consumer marketing, online subscription, and rapid new business creation and execution.



Jeffrey Tower – President Worldwide Sales & CMO

As the head of sales and CMO, Jeffrey brings an extensive track record in sales, marketing, business development and cross functional team management of e-commerce operations. Jeffrey brings a deep understanding in the business economics of online-retailers operating in ultra-competitive markets, and is looking to harness his experience in making online businesses a success to the benefit of Celebros clients.

Before joining us Jeffrey was the Director of Marketing and User Experience for JustBuyElectronics.Com where he directed the operation of a $140 million retail website, including all online advertising, promotional marketing, and content management activities, overseeing a multi-million dollar budget. Prior to that he was Director of Marketing for, where he commanded interactive marketing programs, including SEO, SEM, SMM, PPC, CPA, and affiliate marketing and oversaw a $15 million budget and 25 employees. Jeffrey served as E-Commerce Manager in, where he innovated online advertising, e-commerce, and interactive marketing programs, including multi-channel marketing, PPC, and AdWord management, leading all marketing initiatives, IT teams, and web development groups.

Jeffrey holds a MBA degree in Marketing and E-Commerce from the Keller Graduate School of Management and B.A. in Business Management from the Fairleigh Dickinson University

Roy Lauzon

Roy Lauzon – Vice President, R&D & CTO

Roy directs Celebros’ extensive R&D activities. Having first joined Celebros as a programmer in 2002, he has since lead numerous projects within the company as Team Leader for Infrastructure, Team Leader for Analytics and System Architect.

Prior to his tenure at Celebros, Roy gained technical experience at Bezeq, Israel’s dominant telecommunication provider, and in the Israeli Army serving in an elite electronics division.

Roy has a B.Sc. in Computer Science (Honors) from the Academic College of Tel Aviv-Yaffo and is currently completing an M.Sc. in Computer Science at the same institution.

Sapir Ben-Arush

Sapir Ben-Arush – Vice President, International

As Vice President, International, Sapir is responsible for Celebros’ commercial activities in Europe and APAC  working with both clients and partners in the region.

Sapir brings extensive experience in Operations Management, leading numerous projects in the field of operations and finance in both start-up and corporate environments. Prior to joining Celebros, Sapir served in the financial division in Cellcom (NASDAQ:CEL, Israel’s biggest cellular carrier) and as the Operational manager in Poly Information Ltd.

Sapir holds a B.A. in Business Management from the Ruppin Academic Center.