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Increase Revenues from Day One
Qwiser™ Salesperson Features: Full understanding of all shopper queries
Qwiser™ Salesperson Features: Search that learns is search that sells
Qwiser™ Salesperson Desktop: Implementing Merchandising Goals in your Shop
Managed Services: Celebros Experts Do the Merchandising for You
 

Celebros’ site search and navigation solution is responsible for generating hundreds of millions of dollars annually in eCommerce sales for our customers worldwide, including many of the US Top 500 retailers.

Qwiser™ Salesperson is not ordinary search. To return perfectly relevant results to your shoppers, it uses:

 
Natural language processing (NLP) techniques and other semantic tools
A vast store of accumulated knowledge about online retail
Real-time data about your shoppers’ changing interests and habits

These capabilities make Qwiser as close to a live salesperson as possible. The advantage of this approach is evident in the results: accurate results for shoppers and a better bottom line for online shops.

 

Qwiser Salesperson stands out amongst eCommerce search and navigation solutions because it:

 
Understands your shoppers’ queries no matter how they are phrased
Automatically improve its own search performance based on your shoppers’ queries and choices
 
 

Online shoppers are as different from one another as their bricks and mortar counterparts. Their queries can vary widely in terms of clarity, description, misspelling, slang, and so forth. Qwiser Salesperson ensures that every type of query encountered is met with a relevant and accurate response - even when your shop does not carry precisely what the shopper wants. This approach ensures that you maximize every opportunity to make a sale while building customer loyalty.
Learn more about Qwiser Salesperson search features that stimulate sales.

Celebros Qwiser Salesperson technology is based on understanding the concepts inherent in shoppers’ queries. Thanks to Qwiser’s linguistic and algorithmic tools it responds accurately to the deep meaning of shoppers’ queries, leading Qwiser to return the most relevant results. Moreover, Qwiser’s approach to handling online sales is modeled upon a live salesperson’s behaviour so that it has the most useful features that lead to productive shopper/Qwiser interaction, guiding shoppers precisely to the items they want.
Read more about analysis of concepts inherent in shopper queries.

 

Qwiser not only understands what your shoppers mean; it knows what they want.

Qwiser’s self-learning capabilities enable the solution to learn from today’s shoppers in order to better serve tomorrow’s. This gives site search the edge it needs and transforms Qwiser into a superior sales tool. Receiving real-time automatic updates from Qwiser™ Analytics (included with the solution), front-end search learns what your shoppers have been seeking and clicking. Based on this data, Qwiser makes automatic adjustments to the results set for every single query submitted. Your shoppers see the most appealing products at the top of the first page of results, significantly increasing the likelihood of purchase. This is real-time, automated merchandising at its best.

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Qwiser Salesperson Desktop (SPD) is a powerful business tool for non-technical marketing staff and a primary vehicle for implementing merchandising and sales goals on your site. This efficient, largely drag ‘n drop-operated, system enables simple, dynamic management of your online merchandising collateral. Flexible merchandising tools together with Qwiser search make for an excellent online shopping experience that can always be updated to reflect your shop’s needs.

 
Using the SPD, site managers can:
 
Create and implement business rules
Controlling Qwiser search behaviour by customizing search results in line with merchandising goals
 
Determining the relevancy ranking of products retrieved for queries
Create new product categories for special events or promotions
Initiating campaigns: cross-sells, special sales, related product offers, and more
 
Expand Qwiser’s knowledge

These and other activities enabled by SPD ensure that Qwiser Salesperson responds to queries according to the business and merchandising goals that site managers deem important at any time.

 

eTail site managers use SPD to implement changes or updates indicated by information revealed in Qwiser™ Analytics reports. For example, if reports show that there has been a drop in interest in a certain group of items, the shop merchandiser can decide to hold a special sale. This and other changes to search behaviour go into effect immediately, making SPD a valuable tool when used in conjunction with Analytics.

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Managing an online shop is very dynamic and time-consuming requiring constant attention to a myriad of details. Many shop managers prefer to leave proactive management of their Qwiser search to the experienced technical and merchandising experts at Celebros.
This economical service provides you with a dedicated account manager who looks after your shopping site, recommends optimizations and, in regular consultation with you, carries out changes to your search and navigation. Merchandising Services ensures your site is ready on time with special promotions, holiday sales, clearance events and more. Search is continually tweaked to reflect your shoppers’ changing interests as well as your business needs. Read more about Merchandising Services.

 
The table below details types of possible queries shoppers frequently submit, how Qwiser responds to them, and how the shop benefits from Qwiser’s unique approach to retrieving results.
 

Query Type

Qwiser Approach

Shop Benefits

 

All queries


Accurate results based on conceptual and linguistic analyses of each query.


Shoppers immediately locate what they want and stay in the shop.  The stage is set for a purchase to take place.

 
General queries such as pants, computer, dishes, etc.


General queries lead to tens, even hundreds of results; when this occurs, Qwiser’s unique refining process immediately organizes the results into relevant categories which are presented to the shopper along with a relevant photo. The shopper then selects the desired category. Each selection is statistically analyzed and leads to a new set of ranked results tailored to the choices the shopper has made. Shoppers quickly drill down to the item they want.
How? Read more.


 
Tames unwieldy results by focusing only on the truly relevant. Because refining is quick and easy, shoppers stay with the search until they locate their desired product.

Returning many pages of results is lethal to purchasing. Research shows that shoppers ordinarily lose patience and abandon search, and often the site too, after just 1 or 2 results pages.

 
Queries that use synonyms, phrasing variants, idioms, slang

 

 
Qwiser’s broad understanding of language and everyday shopper talk enables accurate retrieval of results no matter how the query is phrased.  Other synonyms (such as new terms that arise in different commerce spheres) can be easily added to Qwiser’s knowledge base using Qwiser Salesperson Desktop.
How? Read more.

 
Shoppers always find the items they want no matter how they phrase their queries.


Queries for items or brands the store does not carry

 

 
Qwiser never says “no.”  It responds to shoppers who ask for a brand the site does not carry – for example, Casio – by presenting alternate, comparable brands.


A ‘0 results’ situation is transformed into a sales opportunity.

 
Holiday
, theme, and occasion searches

 

 
Qwiser responds to shoppers’ searches for broad categories such as Halloween, prom or Hip Hop.  With Salesperson Desktop, new and special categories can be created that include all the items relevant to special occasions or holidays.

 
Shoppers find all relevant categories and items using a single query.  Shops promote the items their customers want to see.


Complex queries in natural (ordinary) language


Qwiser responds accurately to multi-word, complex queries that are phrased using everyday language (e.g., red Converse hi-tops).


Shoppers are free to phrase queries in ways that best express what they want; all lead to the desired results.


Equivalence of search and browse results


Searching for a specific product or using the shop’s browsing tree to locate it both lead to identical results.  All relevant products in the shop are covered by both retrieval methods.


100% coverage of all products no matter how shoppers access them; no items are hidden - shoppers see all relevant stock.


Queries with misspellings and typos

  


Typos and misspellings are common; Qwiser corrects them immediately at the start of the shopper’s search process so that it proceeds unhampered.


Shoppers immediately proceed with their searches to find the items they want.

 
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