Using Search Data to Create Kickass Merchandizing Campaigns

Written on May 21, 2015 at 10:55 am

A week ago I had lunch with a friend operating a medium size on line shop selling sports gear. Sales were good (his turn to pay for lunch) but the revenue bottom line wasn’t as steep as he dreamed about or thought his efforts deserved. So when the meal was over and we settled for  Continue Reading »

Optimizing Site Search for The Mobile Shopper

Written on May 14, 2015 at 12:03 pm

Smartphones are slowly (well… not that slowly) but surely taking over the activities we used to perform in the brick and mortar store or on our PC’s. The more advanced they get the more we’re able to do with them in comfort. So what happens when we want to search and shop with our smartphones?   Continue Reading »

Finding the right colors in your site search results – every time

Written on May 13, 2015 at 3:49 pm

Today’s shopper, browsing through a multitude of online shops is characterized by an ever growing loss of patience accompanying their “quick fix” state of mind. So when conducting an online search what should be added to the experience to make the processes faster, yet more gratifying (and yes… more lucrative for the seller)? The first  Continue Reading »

Site Search Results Pages that Win!

Written on May 11, 2015 at 12:56 pm

Providing your customers a clean and easy user experience that is responsive is now industry standard. Site Search Result Pages “SERP’s” can often be difficult to design, set up and made easy to use. With all of the industries rules of thumb that should be followed to the T, designing the perfect solution can be  Continue Reading »

Connecting Navigation to Site Search Equals More Conversions

Written on March 31, 2015 at 7:18 pm

Site search may be your number one source of revenue, orders and your conversion rate “Hail Mary”. Let’s not forget that while 10-20% of site visitors use your on-site site search for their shopping, 80-90% of them begin their experience on your websites navigation bar. Lately there has been a growing trend of online retailers  Continue Reading »

Product Attributes, Refinements, Search & Navigation

Written on March 19, 2015 at 1:39 pm

What I continue to find being amazing (to me) specially living in the times of “big data” is that merchants of all sizes do not invest enough time, effort, money and resources to enrich their data with relevant product attributes.  Attributes should be your (the merchants) best friend and be used correctly on the product  Continue Reading »

Why Do I Need Site Search

Written on January 12, 2015 at 9:58 pm

Why Do I need Site Search

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