Listen to Your Customers and Sell More

Written on July 27, 2015 at 1:05 pm

Being prepared is not just a call to arms for those who believe in an imminent Armageddon or the inevitability of an epic Zombie attack. It’s about meeting the future head on and looking it in the eye. Dramatic? Yes. As it should be. Let’s discuss a few emerging trends in e-commerce and see where  Continue Reading »

E-Commerce June Snippets of Wisdom

Written on July 1, 2015 at 3:34 pm

June was a pretty loaded month full of good and rich content.  So we are told.Below is a recap of all the awesome words of wisdom neatly sorted for your reading pleasure. Enjoy! Using Effective Banners in your Site Search Results Pages Advertisements work. They bring to our attention stuff we were not aware of  Continue Reading »

What are Your Must Have Tools vs. Your Nice to Have Tools

Written on July 1, 2015 at 2:38 pm

Most serious online retailers attend one or more e-commerce convention per year.  Walking around the shows can be like a kid walking around in a candy store.  You can literally become overwhelmed by the plethora of technologies that are available to help you do your job better and increase your conversion rates.  Many merchants going  Continue Reading »

Using Effective Banners in your Site Search Results Pages

Written on June 30, 2015 at 2:39 pm

Advertisements work. They bring to our attention stuff we were not aware of and are a necessity for vendors to get the word out. The immediacy of advertisement images beats many other communications channel, including newsletters, social media and other traditional media. Even though it is a great asset many vendors neglect them and create  Continue Reading »

Give Service and Experience – Receive Conversions and Lifelong Customers

Written on June 29, 2015 at 3:23 pm

Trashing clichés has become a cliché all by itself, so I feel comfortable enough telling you that giving your customers more will end up with them rewarding you with better conversion and bigger orders. Needless to say – I’m not necessarily talking about giving out stuff for free (although you might if you can afford  Continue Reading »

Is your Online Store Organized for Conversions?

Written on June 25, 2015 at 3:41 pm

Visiting markets is a great experience. The mixture of noise, smell, textures, and a cornucopia of items is exotic and mesmerizing and has absolutely nothing to do with e-commerce. Creating an online store that suffers from lack of organization is a waste of your dream and money. While people are used to a market place  Continue Reading »

Searching Inside the Box

Written on June 24, 2015 at 12:46 pm

The search box is actually a treasure box. Creating and placing the search box properly will trigger an abundance of conversion and customer satisfaction on your site. An effective search box has an impressive impact on conversion rates: Customers who use the search box show a 2.4% conversion rate as opposed to the 1.7% rate  Continue Reading »

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