The conversion blog
A reliable, recurring eCommerce customer can be worth numerous one-off customers. In fact, most online merchants do not fully profit till a customer has returned 2-3 times. It’s not a difficult concept to understand. In fact, many eCommerce operators would gladly trade a significant portion of their one-off shoppers for a steady stream of recurring customers. Unfortunately, business doesn’t work like that and often, it’s harder to create a recurring customer than it is to capture a brand new inbound lead.
If you’re walking through a retail store and you can’t find what you’re looking for, what do you do? Chances are, you’ll pull one of the employees aside and ask them to point you in the right direction. Online, for an eCommerce store, the solution is the same — only in place of an employee, the site search box is going to yield the guidance you’re looking for.
Even five years ago, the idea of a personal assistant was something reserved for the rich and famous, the wealthy or top-end business professionals. Today, however, every smartphone owner gets the experience of a personal assistant in their pocket. Thanks to Apple’s Siri, Microsoft’s Cortana and Amazon’s Alexa (and to some extent, Google Assistant), being able to speak a command and get results is instantly possible.
The English language is made up of thousands of words. It’s no surprise that frequently, there’s overlap when it comes to what some words mean. Is there really any difference between “rough” and “rugged” or “clear” and “transparent”?
In some cases, word distinction is extremely important and if the precise word isn’t used, the entire meaning of something could be changed. Thankfully, eCommerce is not one of these settings and saying “fuzzy” vs. “fluffy” isn’t going to have a profound effect on someone’s ability to explain the type of sweater they’re looking for!
What does a product name like “Women’s Green Wool Sweater” really tell you? Well, to state the obvious, it tells you the following: