© 2022 Bridgeline Digital
Marketers use collected user data to implement effective product promotion strategies. Item pinning allows eCommerce managers and merchandisers to highlight specific products by setting their positions manually. Using attribute weighting or simple “Drag and Drop” functionality, they can strategically position products to maximize visibility and drive engagement.
Every campaign should have a landing page to control the experience and sales funnel. The Virtual Categories enable eCommerce Managers and Merchandisers to effortlessly create powerful and effective dynamic landing pages without the need to add or change a single line of code. SEO, SEM, Affiliate, Email, Holidays, Clearance Sales, Weekend sales campaigns or just any new campaign – you can create a landing page and push it live all in less than 5 minutes!
Display highly effective banner campaigns across your site search and navigation results pages that target your visitors’ personal search and navigation behaviors and analytics. Campaigns can be easily set up to display image, html, or html5 banners to provide the perfect shopping experience and deliver a powerful message site-wide.
Category Promotion Campaigns allow you to display reorganized site search and navigation results pages based on past users’ search history and analytics. eCommerce managers and merchandisers can simply promote products with specific sets of attributes such as colors, sizes, brands, price ranges, or even based on shipping methods and more to any spot on the results page.
Sometimes products can run out of stock or customers may be searching for a product that you simply don’t sell. The last thing you want is your potential customers seeing a “no results” page displayed on your site. The Alternative Products and Redirect Campaigns allow you to seamlessly display products that closely resemble the products that are being searched for or redirect users to a specific landing page or category for a streamlined experience.
Synonyms and Dictionary features empower eCommerce teams to optimize search relevance by expanding the scope of query matching. By defining synonyms, you ensure that customers find the right products regardless of the terminology they use. The dictionary further enhances search accuracy by recognizing industry-specific terms, abbreviations, and alternate spellings, delivering precise and comprehensive results that meet user expectations.
Morris Hite