No matter how many products your ecommerce site has, site search remains an integral function in helping to push conversions and solicit convenience to customers. But, depending on the depth of your inventory, your site search might prove to be an asset in different capacities. A site with 10 products is going to have different needs than a site that has 1000 products with dozens of variations each, for example.

The term “Advanced Machine Learning” site search sounds like something you might hear in a science fiction movie. Don’t let the fictitious-sounding name fool you, however: this technology is readily accessible to Magento ecommerce merchants and investing in it could just be the best decision you make for your store’s site search function!

Merchandising banners work.  They bring to our attention stuff that we were not aware of; and are a necessity for vendors to get the word out. The immediacy of advertisement images beats many other communications channels, including newsletters, social media and other traditional media. Even though it is a great asset many vendors neglect them and create half-baked banners just to fill in the space and say they have them.

Wouldn’t it be nice if all consumers performed online product searches exactly the same way? Instead of guessing about search terms, ecommerce providers could simply identify a standard set of search variables and automatically connect the right shoppers to the right products every single time.

It’s estimated that up to 30 percent of customers will go strictly to the site search box to find what they’re looking for when they land on an e-commerce site.

It’s staggering to think that roughly one in three visitors to your site will ignore everything from huge splash banners to callouts in the menu, with one singular focus in mind: getting search results that depict exactly what they’re looking for, no more, no less. What this ultimately means is that your site search box needs to be the most useful component of your e-commerce site — it needs to be perfect at what it does.